Publications

From choice architecture to choice engineering

Qualitative psychological principles are commonly utilized to influence the choices that people make. Can this goal be achieved more efficiently by using quantitative models of choice? Here, we launch an academic competition to compare the effectiveness of these two approaches.

Authors: Ohad Dan & Yonatan Loewenstein
Year of publication: 2019
Journal: Nature Communications, volume 10, Article number: 2808

Link to publication:

Labs:

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